My name is Troy Dean.

I've been running agencies since 2007 and coaching them since 2013 and I've never seen anything work as well as Paid Discovery when it comes to acquiring new clients.

Why does it work so well?

Paid discovery sessions offer a more effective approach for digital agencies to acquire clients compared to traditional proposal writing.

Firstly, they establish a professional dynamic from the outset, positioning the agency as an expert consultant rather than just a service provider. This shift in perception leads to more trust and respect from potential clients.

Secondly, paid discovery sessions are mutually beneficial: they compensate the agency for their time and expertise while providing the client with valuable insights and strategies, regardless of whether they choose to proceed with a full project. This approach filters out non-serious inquiries, ensuring that the agency's efforts are focused on clients who are more likely to be committed and financially stable.

Finally, the process of paid discovery allows for a deeper understanding of the client's needs and challenges, leading to more tailored and effective solutions. This deeper engagement often translates into a higher likelihood of a client committing to a larger project, as they've already invested in the agency's expertise and have seen its value firsthand.

Using paid discovery as a client acquisition strategy increases will increase your conversion rate and will land you the best clients you've ever had.

I believe in this so much that I'm giving away my Paid Discovery Template Pack for free to help you get started.

My personal mission is to make every agency on the planet successful and so this is my way of helping you out.

Grab the templates and take massive imperfect action. I look forward to hearing all about your success.